Can words really account for only 7 percent of the meaning of a spoken message?
Professor Mehrabian was interviewed on BBC radio and he was asked “whether 93% of communication is nonverbal?” He answered: “Absolutely not. And whenever I hear that misquote of my findings I cringe because it should be obvious to anybody who would use any amount of common sense that that’s not a correct statement!”
This short video animation puts ‘Mehrabian’s rule’ under the magnifying glass and shows why it can’t be true.